Things to Do
Choose your rhythm.
Whether you want to lose yourself in a candle-lit monastery, ride horseback through alpine meadows or dine at a private vineyard — Armenia rewards travellers who slow down.
Art & Culture
Where every stone tells a story.
From Yerevan's modernist Cascade to candle-lit monasteries carved into living rock — Armenia's cultural depth is hard to overstate.
Museums & galleries
Matenadaran (world's largest manuscript collection), Cafesjian, History Museum, Sergei Parajanov.
Architecture
Pink tuff facades of Yerevan, Soviet modernism, medieval khachkar art, contemporary glass.
Heritage experiences
Carpet weaving in Gyumri, khachkar carving in Garni, pottery in Goris.
Performing arts
Yerevan Opera, summer jazz festival, intimate duduk recitals in monastery courtyards.
Culinary
A table that goes on forever.
Armenian food is generous, seasonal and proudly slow. Expect mountain herbs, charcoal smoke, apricots in everything and toasts that turn into stories.
Lavash & khorovats
Bake UNESCO-listed lavash on the walls of a tonir. Khorovats (the Armenian BBQ) is a ceremony — never just dinner.
Dolma, harissa, gata
Vine-leaf dolma in spring, slow-cooked harissa in winter, sweet gata from village bakers.
Armenian wine
6,100 years old and rising. Areni Noir reds, indigenous grapes, hidden cellars in the Vayots Dzor valley.
Farm-to-table
Mountain inns, foraged greens, trout from Sevan, herb-roasted lamb at family estates.
Nature & Adventure
Wild, varied, and surprisingly close.
Three climate zones in two hours' driving. Alpine forest, volcanic plateau, desert canyon, the blue mirror of Lake Sevan.
Hiking & trekking
Transcaucasian Trail, Mt. Aragats craters, Janapar trail through forested Tavush.
National parks & wildlife
Dilijan, Khosrov Forest, Lake Sevan — home to wolves, bears, mouflon and over 350 bird species.
Extreme adventure
Yell Extreme Park: ziplines, rope jumping, off-road buggies, paragliding over the Debed canyon.
Winter sports
Skiing at Tsaghkadzor and Jermuk, snow-kiting on Lake Arpi, ski-touring on Aragats.
Leisure & Lifestyle
Yerevan after dark — and well-being by day.
The capital is a 24-hour city; the regions a place to truly switch off. Looq programmes balance both.
Wellness & spa
Mineral springs of Jermuk, salt-cave speleotherapy, wine-bath retreats in the Areni valley.
Luxury retreats
Boutique mountain hotels, restored stone manors, vineyard estates with cliff-edge pools.
Bucket-list moments
Helicopter over Tatev, private breakfast under Mount Ararat, fire-lit dinner in a 13th-c cellar.
Workcation & MICE
Fast 5G, top-tier coworking, conference venues with character — from Cascade lofts to mountain inns.
Want a day built around what you love?
Our concierge designs private day-experiences around wine, history, mountains, photography — or all of the above.
Design my day